Friday, April 4, 2014

Project: Breastfeeding Dads Campaign


Breastfeeding has always been a women's issue. I mean they have the boobs so it's their issue right. Well not according to Hector Cruz, the founder and photographer for "Project Breastfeeding". This photo project was created to help diminish the stigma of public breastfeeding as well as educate and encourage both men and women. At first glance these pictures were a bit odd but they were suppose to be odd. They are meant to start conversations.

Hector Cruz was a first time father who felt frustrated, confused and helpless when it came to caring for his new baby. He knew that if he felt this way, then other dads must feel the same way. He started this photography project and was amazed at the response he got. There were many men out there who wanted to be a part of this campaign and because of where he lived, many of them are military men.

The slogan for this campaign is "I would if I could". Such a simple statement that really sums up how first time father feel. I can remember my husband saying during those hard and confusing first few months as parents. These photos really capture how this new generations of dads are becoming more involved. My own father has really seen how different fathering has become. My father has 3 children and 5 grandchildren and has never changed a diaper. It was just never his "job". In our family my husband was the stay-at-home parent for years. It is safe to say he has changed more diapers than I have.

It is not just the physical caring that fathers are more involved in. They want to be with their children more, to be more involved in their education and helping to raise well-rounded individuals. I think this shift is so amazing and will help to raise more strong and independent children.

What do you think of the photo project? 
Leave us a comment! 




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