Monday, April 22, 2013

Play on (Bad) Words

I have noticed this trend in advertising lately. It seems like more and more ad campaigns are barely squeezing through television and radio censors. The first one I noticed was from "Fresh & Easy". This commercial plays every morning on the radio when I take my 8 year old to school.




Yes it is a clever play on words. F & Easy sounds a whole lot like F'ing Easy. Especially when my 8 year old is singing along.

The next one I saw was from Kmart and their new service where they will ship any product to you if it is not available in their store.




I have to admit this one is pretty funny.  I am still on the fence about this type of advertising. The adult in me thinks it funny and clever, but the Mom in me feels like I should be upset by it.

Is our society starting to loosen up about bad language used in 
everyday media that all people of all ages are exposed to? 

Leave us a comment and let us know what you think about these kind of ads? 
Inapproriate or just a fun play on words. 


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