Stores and advertising make it pretty obvious that toys are usually packaged based on gender. Wander the toy section of most stores and you will find one bright pink aisle and one dark blue aisle. The purpose of the Easy-Bake Oven petition was for Hasbro to make their product in gender neutral colors so both boys and girls can play with it.
Here are my thoughts on this subject. I don't think toys should only come in neutral colors. (Imagine if everything was in greens, browns and yellows?) In our house we try to teach our girls that colors are for everyone. Pink is not just for girls and blue is not just for boys. My husband even owned a pair of pink converse to drive the point home. We did not limit any type of toys or even clothes for our girls. If they wanted a toy car that's what we bought them. We bought them clothes from both the boy and girl section. It wasn't unusual to see my oldest daughter in camouflage shorts and a blue t-shirt That was just what she liked to wear. My youngest has much more pink and tutu's in her wardrobe. That is just her style. In their playroom they have a drawer filled with My Little Pony's and another filled with Hot Wheels.
Of course the idea of things being gender specific creeps in our house thanks to television commercials and classmates, but we do our best to remind our daughters that "yes girls can play with Star Wars Legos and yes boys can play with an Easy-Bake Oven."
We want to hear your thoughts!
What are your thoughts on gender based toys and marketing?